David VS Goliath Podcast – S1 – Episode 31 – Suke Ridler

Speaker 1:
Coming up today on David Vs. Goliath.

Suke Ridler:
The surname is Ridler, as in Batman, I say. So, it kind of stuck.

Adam DeGraide:
Joel, let that idea that’s in you die.

Speaker 1:
Welcome to today’s episode of David Vs. Goliath, a podcast dedicated to helping small businesses leverage technology to not only help them compete against their large competitors, but win. Your host is currently the CEO of Anthem Business Software, a Freetime, Inc. 500 recipient and a serial entrepreneur with a passion to help small businesses everywhere find, serve, and keep more customers profitably. Please join me in welcoming your host, Adam DeGraide.

Adam DeGraide:
Hey, everyone. It’s an amazing day here on to David Vs. Goliath podcast. I’m your host, Adam DeGraide, and I’m going to be interviewing Suke Ridler today. What a fantastic woman. What a great interview. She’s the founder and the leader of mylifejars.com. You’re going to find this really inspirational and educational. There’s no doubt in my mind. And you’re going to love this episode.

Adam DeGraide:
Today’s episode is brought to you by Anthem Software, where you can find, serve, and keep more customers profitably in their all in one solution of software, marketing, and consulting, built specifically for small business. Check them out at anthemsoftware.com for a 120 second video tour. Every business has a song. Let their software and marketing system sing yours.

Adam DeGraide:
Now, also, make sure you visit us online at davidvsgoliathpodcast.com. There you can apply to be on the podcast. We’d love to hear your story. And you can also subscribe to receive our email newsletters. You can do a little shopping when you’re there. Grab a mug, grab a hat. You can also ask a question. If you have a question about your business and you want some free advice, don’t be afraid. Ask me a question. I’d love to help you out.

Adam DeGraide:
Well, with no further ado, we’re going to get into it right now with Suke Ridler. Suke, welcome to the David Vs. Goliath podcast.

Suke Ridler:
Hi, it’s great to be here. Thanks for having me.

Adam DeGraide:
I’m so glad to have you. I’ve been excited about this. You don’t know this because we haven’t met before this. This is the first time we’re actually ever communicating, which is fun. I’ve read some information about your business and about you. And you have an awesome story and I can’t wait to dive into that.

Adam DeGraide:
But many years ago, on my very first business, I started in Rhode Island in 1997. It was a business that I worked with a bunch of car dealers. And my uncle, who has just recently passed away, God rest his soul, had recently passed away, back then, had an idea almost identical to what you have done. And he came to me because he thought I was some technological genius. And he is like, Adam, his name was Robert LaChance. He goes, Adam, I need your help in making this website called [inaudible 00:03:06].

Adam DeGraide:
And I said, well, what is [inaudible 00:03:08] about? He goes, it’s going to be a place where people can leave documents and videos. And he started going through all this stuff. And in my head, at the time, back in 97, 98, 99, all right around that time, everything was so new. It was like spinning in circles.

Adam DeGraide:
He never did it. And then, when I ran across your business a couple of weeks ago, I said, I’ve got to have Suke on because this is almost the same concept that he had, which was to leave something behind.

Adam DeGraide:
So, for the watchers and listeners who are just tuning in, they have no idea what My LifeJars is. And I think the concept is fascinating. Why don’t you tell them a little bit about who you are? And you have a very interesting story as to how you came to realize that this was a need that we all have. And then, tell us a little bit about your business and we’ll have some fun from there.

Suke Ridler:
Sure. So, I guess my entrepreneurial life started owning a vineyard and putting in some vines and starting from scratch building up a business. And I was doing that for a few years living up on a farm and I was feeling pretty healthy and plenty of time left ahead of me. And then, one day, I actually started getting really sick. And it wasn’t long before I was being airlifted from the country to the city in septic shock. I had one of those superbugs and my colon was about to explode.

Adam DeGraide:
Oh boy.

Suke Ridler:
And there I was in the back of the plane with my life kind of hanging on by a thread. And believe it or not, I wasn’t thinking about dying. All I could think about was what a mess I was going to leave behind for everybody. Look, sure, I had a will in place, but I couldn’t even remember where I’d put it.

Suke Ridler:
More importantly, I was going to leave my former husband with such a mess sorting out the business because I run everything. He wouldn’t know where any of the access credentials were. He wouldn’t know how to get onto all the accounts. So, I was really worried about that.

Suke Ridler:
And the other thing is, I hadn’t shared the details of my life story, my purpose, my feeling, my what ifs with my family in any detail. And I thought, well, my story’s just going to crumble and vanish forever from here. And all those mementos I collected over the years that were really important, and the family heirlooms, I hadn’t categorized them or shared them with my family. I thought they’d just be tossed away with all that history gone. So, lying in the emergency room, I really thought I’d let everyone down.

Suke Ridler:
Luckily, with the help of powerful antibiotics, I pulled through, but if I hadn’t, it would’ve been a different story. So, I made a vow to myself that I needed to be prepared, but it felt very overwhelming at that point. But there’d been another couple of things.

Suke Ridler:
In my late twenties, my dad had died of mesothelioma and the doctors had asked me what they should do if his heart stopped beating. And it left an onerous feeling of responsibility. We knew he was dying, but none of us were prepared to discuss that with him, and particularly my mom. My mom just really didn’t want to know. And that was really hard.

Suke Ridler:
And then, when my mom died, we couldn’t find her will and we didn’t know who the executives were. And it was in the middle of the Christmas holidays period. So, there became a lot of friction in our family that was fueled by grief. So, I knew of some of the problems if things hadn’t been said and done, yet I still hadn’t been prepared for my brush with death.

Suke Ridler:
So, I started looking around for something. It had to be really safe and secure for me to leave vital documents. I didn’t want them being shared across the internet. It was really important stuff, but I still wanted people to have access because I have relatives in the UK, but my daughter also lives in the US, in Austin. So, it was really important that everyone has access to the information they needed, but it had to be securely. I wanted everything, the practical side and the business side and the personal side, all in one space. So, that’s how My LifeJars came about.

Adam DeGraide:
It’s unbelievable when you think about how, I believe, God uses circumstances in our lives as a wake up call. It’s like we go through things that are difficult. We go through things that are challenges. And you’re faced with a choice in those critical moments. Do you get depressed and discouraged and don’t do anything and give up? Or do you realize, take those moments, and say, no, I’m going to fight the through it. I’m grateful to be alive. I don’t want to leave a mess for people. And so, My LifeJars was created.

Adam DeGraide:
I love the name, by the way. The name, My LifeJars, is a really creative way to say, I have a bunch of very secure files with different things in it that you can find and have access. And I love it because it brings that human element into it. It’s almost like, if I was to pass on, my family could go in and say, here’s dad’s jar to personal messages to each family member. Here’s dad’s jar for mom that she needs to have all these things. And it’s really a clever way to deal with things that a lot of us don’t want to deal with. Now, you mentioned security, obviously.

Suke Ridler:
Yes.

Adam DeGraide:
Yeah. And you mentioned security, which I thought was fascinating.

Adam DeGraide:
So, when you decided to build the application, I’m assuming you’re not a software programmer yourself. Maybe you are. I don’t know. But if you’re not, you had to get people to help you. The listeners and watchers of David Vs. Goliath love to hear stories about how you’re in that deathbed, you’re out of it, you say, I’ve got to do something, and then you do something, which is the difference between people who succeed and fail. You decide to do something. What did you do next? How did you start the process of making and creating My LifeJars?

Suke Ridler:
Believe it or not, I literally took a sheet of paper from the photocopier and drew five boxes for the original five jars to get the concept. And I really started from that. And I started talking to people in the cellar door because we had lots of people come in. And there was this one guy that kept coming in, and I didn’t know it at the time, but he had a background in telecommunications. And then, he’d worked in the movie industry on some of the first streaming things for Hollywood movies. So, he’d done encryption work on that. And he was really interested, but I didn’t know that at the time.

Suke Ridler:
And I kept testing. I actually taught myself CSS code and I did a wireframe. And then, I taught myself some coding and I actually developed a prototype on my phone. And I would show people, I’d say, what do you think of this? And so, I’d get constant feedback.

Suke Ridler:
And then, of course, it came the big decision. My kids left and my marriage broke up. I was already working on this, and then I thought, I really do have to do this. And my former husband, unfortunately, really wasn’t behind it. And the winery was very much his passion and his dream. And I really needed to start living my dream and my passion. And so, everything came into this perfect storm. I won an MVP Grant and that was it. It was go.

Suke Ridler:
My background is as an engineer, so I’m quite methodical about things, even though, sometimes, I can be quite scatty, but it was serendipity. I met the right people. And they were interested because some life events had affected them. Everyone has a story about how a death has affected them or a mess has affected them. So, very behind it. Awesome team. And then, I was able to pick up a marketing consultant that lives in the US, as well, which has been amazing.

Adam DeGraide:
I got to tell you, it’s a great story. So, you’ve got this idea. I always say, it’s God’s way of remaining anonymous, is coincidence. And you have all these people that you’re running into that can help you. You win that grant. Yeah. Somebody, finally, good wins the grant. I love that. And you get the grant and you make it a reality.

Adam DeGraide:
And one of the things we talk about on David Vs. Goliath, Suke, is the fact that action is the life of an entrepreneur. It’s the very thing that gives life to anything is to act in. You have an idea. If it just sits in your mind or sits on a shelf or sits on that wireframe that you created, nothing happens. And that would be hesitancy. And then the idea dies. Well, you didn’t do that.

Adam DeGraide:
Life’s circumstances brought you to a place where you could focus on it and you did. And congratulations to you. It’s amazing. Now, we got to take a quick break from our corporate sponsor Anthem Software. And when we come back, I do want to talk about your team a little bit. I’m Adam DeGraide. This is Suke Ridler from My LifeJars. I hope I’m saying that right. We’re going to talk about that after the break, as well, too.

Adam DeGraide:
You’re watching the David Vs. Goliath podcast. Here’s a special message from Anthem Software, our corporate sponsor. We’ll be right back.

Speaker 1:
Anthem Business Software System is designed to specifically help small businesses just like yours, find, serve, and keep more customers profitably. We do this by providing you with the most powerful software automations and marketing services to help your business compete and win in this ever changing digital world. Take a short video tour at anthemsoftware.com.

Adam DeGraide:
And we’re back with Adam DeGraide and Suke Ridler from My LifeJars. And before the interview, I had no idea how to pronounce your name. And here in the States, you said your name would be short for Susie. My mom’s name is Susan. Short here in the States would be Sue or Susie, but I guess where you’re from, Suke is short for Susan. That was a fascinating thing. And you also started talking about these poems and things like that. So, share a little bit with the listeners and the watchers about your name and how it’s abbreviated and where it comes from.

Suke Ridler:
Okay. So, my name is Susan Ridler. And I was at university and I was always drinking a lot of tea and there was a poem, an old nursery rhyme, called Sukey Put the Kettle On. So, I became called Sukey, or Suke. And then, I left university and I started to just be called Sue again. And then, in my late fifties, I thought, I really enjoyed being called Suke. I’m going to go back to being called Suke.

Suke Ridler:
And I pushed myself outside the box and did some standup comedy. And I thought, well, if I call myself Suke, I can say it rhymes with puke. Everyone will remember that. And the surname is Ridler, as in Batman, I say. So, it kind of stuck.

Adam DeGraide:
Oh man, I love it. I love it. Suke rhymes with puke. And you know what’s funny? You say that you did standup comedy. I turned 50, Suke, and it’s almost like my midlife crisis has become me being the most productive human being I possibly can be. I have an album coming out of piano and string quartet, all instrumental.

Suke Ridler:
I saw that. That’s gorgeous.

Adam DeGraide:
Thank you very much. All instrumental. I have a hard rock album coming out that’s being done under a pseudonym. Nobody’s going to know it’s me doing it, but it’s a really cool project. I can’t really get into too many details about it. And I wrote a book. I did a podcast. All these things, all these years, I’ve wanted to do.

Adam DeGraide:
And you want to know one of the other things that I’ve always wanted to do? I fancy myself a comedian a little bit, as well, too. And I’ve always wanted to hit that stage and tell a few jokes because my name is Adam DeGraide. And I always tell people they haven’t lived until they’ve been degraded. So, we’ll see how that all plays out as time goes on, but good for you. Good for you.

Adam DeGraide:
Now, back to now back to business. I’m enjoying this interview tremendously, by the way. Back to business. Your team.

Suke Ridler:
Oh, thank you, Adam.

Adam DeGraide:
So, you have a team…

Suke Ridler:
Sure.

Adam DeGraide:
That is helping you with this. Tell the listeners a little bit about how your team is comprised and what you’re trying to do and what you’re trying to accomplish.

Suke Ridler:
Sure. So, the guy that I talked about coming into the winery and had the background also had a business partner that worked in encryption. And he was very interested in what we were doing. And then, we found a little software house. It took a couple of goes, but we found a little software house in Hornsby, which is a suburb of Sydney, run by four guys.

Suke Ridler:
And the developer architect is just this amazing person. Can do both backend and frontend, and has really got behind the project. And the three of them, particularly, have been able to, obviously, the team’s a little bit bigger, but the three core of them have been able to drive this through. And I’ve really had a very clear vision about what this needs to do function wise and how this needs to look. And also, one of the other members of the team was a very visual and put the visual feel and the branding together.

Suke Ridler:
But the really exciting thing is the tech underneath. What we’ve been able to develop is this decentralized encryption engine. And I applied for a patent for it, and we’ve just had the results back from the International Search. And it’s got a very strong report for both novel inventive and ease of manufacturing, which are the three aspects that you need for a patent. So, incredibly excited about that. Sometimes I lay in bed at night and I think, oh my God, I can’t believe that I was laying on a sofa with a piece of paper and it’s now come to this. So, they’re the core team.

Suke Ridler:
And then, we’ve also got a real chatbot on the app to make it really easy for people to use. So, that’s a team based in the Philippines that we are educating on all the things that people need to know because it’s a big ask. And people can get quite overwhelmed. We’ve tried to really make it simple with the concept of jars and very structured, so people don’t get overwhelmed.

Suke Ridler:
But then another serendipity thing, I went on a business course and I used a CRM that was recommended by the business course. And I was having trouble supporting it, and reached out to someone. Another serendipity thing. Became an amazing marketing consultant based in Florida. And that team has helped me launch in the States.

Suke Ridler:
Actually, they were responsible for saying, Ooh, your original branding, because I started off calling it BioJars, as in biography jars. But the feedback was, well, it reminds us of a pee bottle, so we need to really change that. So, we changed it to My LifeJars after a lot of debate and surveying, even though I’d done that before. So, we rebranded. And in part of that, she said, let’s launch in the US. And I said, oh, well, it’s only at MVP state.

Suke Ridler:
And that actually, then, sent us through a process of upgrading to North American servers and really rewriting all the code and the tech behind it so it’s now elastic, so it can expand. And we have plans, then, to launch into the UK, as well as, then, going globally. So, that’s the team.

Adam DeGraide:
I absolutely love this. And that advice that they gave you in Florida was good advice. My pee jars is not quite the same as My LifeJars. There’s no doubt about it.

Adam DeGraide:
Don’t hurt yourself. Don’t hurt yourself.

Suke Ridler:
Yeah. It’s funny.

Adam DeGraide:
It is funny. And I got to tell you, though. It’s awesome to hear these stories. And it’s almost like sometimes you’ve got to pinch yourself when you’ve been successful as an entrepreneur.

Adam DeGraide:
I give you all the credit in the world though because you had an idea, you jotted it down, you didn’t let it die. And I want to encourage my watchers and my listeners right now. Don’t let that idea that’s in you die. Bring it to life. Share it with people. Make sure you’re getting it copywritten and getting your idea at least protected a little bit.

Adam DeGraide:
But I’ve also gone for patents. You mentioned that. They’re not easy to get. I’m actually getting a couple myself right now. I’m excited about them. In the process of doing it, but they are very difficult to get. And the fact that you’ve been cleared in those three categories internationally, I’m rooting for you, man. Suke, I am rooting for you big time.

Suke Ridler:
Thank you.

Adam DeGraide:
And I want you to absolutely just crush it and kill it. This has been awesome.

Adam DeGraide:
So, your team has been established. Now, are you still using the grant that was funded to you to fund this? Or are you funding it yourself now?

Suke Ridler:
No. No. That was tiny in compared with that.

Suke Ridler:
Can I just go back to, Adam, about what you just said? Because it’s really important for your listeners. I think, sometimes, people want to see a path ahead of them. They have to be really clear and see this whole path opening up. And I would say, sometimes, you just have to be prepared to see one or two steps ahead because you don’t know what path you’re going to go down. And so many people get bamboozled. They don’t want to take those first steps. They want to stay in their comfort zone.

Suke Ridler:
And really, we don’t know what lies ahead. Or we can jump off a cliff. We don’t know where the bottom is. We just have to flap our wings really hard. And sometimes, we may not get to the bottom. There might be a ledge somewhere down that takes us off on a different route, but it’s being prepared to take that step on a path, or to take that jump off the cliff. And I think that’s really important for your listeners, if they’ve got an idea, to be prepared, but the journey is hard.

Adam DeGraide:
There’s no doubt about it. They have to be prepared. And I love that, by the way. You used the word bamboozled, which I love the word bamboozled, by the way. It’s not a word used a lot in America, although one of the songs for my secret project has the word bamboozled in it. And my brother said to me, he goes, I just love the fact that you’re singing the word bamboozled because nobody’s ever used the word bamboozled in a song. And I’m pretty excited about it.

Suke Ridler:
Wow.

Adam DeGraide:
Now, Suke, we got to take another break from another amazing…

Suke Ridler:
Sorry. Getting back to your question.

Adam DeGraide:
Yeah. No, that’s okay. I got to take a break because of time. And then, when we come back, I want to finish the thoughts that you have on this. And then, I want to switch gears because I think what you were saying to the watchers and the listeners is critically important. And I want to talk about a word called courage.

Adam DeGraide:
So, you’re with Adam and Suke on the David Vs. Goliath podcast. Where else are you going to have fun like this, learn things you’ve never learned before, and get encouragement like you’re getting right here on the David Vs. Goliath podcast? We’ll be back right after this. Another important message from this sponsor on DVG. Stay tuned.

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Adam DeGraide:
And we’re back with Suke and Adam, your host. Handsome host, I might add. And at the end of the day, we’re having a really good time with Suke. So, Suke, before I get into my final couple of questions, is there anything else that you wanted to share on the threads that we’ve talked about beforehand before we move on? Or do you want to move on?

Suke Ridler:
Oh, you were just saying about the money before I went back onto the path. I basically funded it myself. So, I turned 60 this year. And I thought, it’s important to do this. So, I basically backed myself. And I have spent quite a lot of money on developing this. And we’ve now got the tech behind this, so we’re part of moving to the UK, actually, which is why I’m in this Airbnb with the funny Japanese theme behind me, is that I’m moving to the UK so that we can start going for Series A investment, either in the US or in the UK, Europe. So, it’s going to be easier to travel from the UK. And aside from that, I’m going to be living on a canal boat.

Adam DeGraide:
I know. I saw that. I saw that. A canal boat?

Suke Ridler:
Because you’ve got to mix life and business.

Adam DeGraide:
I love it. And you know what folks, the fact that you’re 60, and you’re like, I’m not done yet. We’re taking on the world. I love it.

Adam DeGraide:
And that feeds right into my next question and one of the things that I love talking about here on David Vs. Goliath. It’s where the small guy takes on the giant and wins. And I talk about five smooth stones. You need the right plan. You need the right people. You need the right technology. You need the right process. Your people use these things. But the most important stone that you need in a business is courage. And David, the shepherd boy, took five smooth stones out of the river, but it only took one stone to slay that giant. And it was the fact that, I believe, it was called courage. The fact that he did it.

Adam DeGraide:
And so, when you think about the fact that you won that grant, it gave you a kickstart in the butt. Get yourself going. Here’s a little bit of money. You got to start to do the idea. To, as you started to build it, things are never the way they seem to be. And there’s so many moving things, like you mentioned having to start with a few other companies, and you start with one that’s not really right, you have to change. That costs money. Costs time. Costs energy. Costs sleepless nights. And to have the courage to not only create the idea, get out of bed and do it, but to fund it up to this point yourself, with your own money, speaks volumes. What is the intangible for you, Suke? That gave you that courage to say, I’m going to do this.

Suke Ridler:
I think when you have actually faced death and you’ve been at the brink. And all those things that have happened in my life, there’s another instance where I trusted a lawyer who said, have a family trust, write a will, do an Enduring Power of Attorney for a relative who lost their spouse and I ended up having to manage their financial affairs. That ended up, when she repartnered in the Supreme Court, with accusations of financial wrongdoing. And that was because there was no traceable records of the estate and her affairs.

Suke Ridler:
So, that was really difficult. And that actually took a lot of money. It was very stressful. And it took three years out of my life and a lot of the time that I could have spent with my kids. So, all these things that have happened to me related to the what ifs in life, when something happens, if doing what I’m doing can stop just one person having suffered any of those things that I’ve gone through, that gives me the ultimate motivation to keep going. And if I can do more than one, like many, millions, and really help people not to face what I’ve faced, then that’s everything to me. That is really everything. That’s what I feel is my purpose in life now.

Suke Ridler:
People think about this doing stuff, being prepared, looking at our business risk in our twilight years, or when our business is established. But I’m saying, what ifs can happen at any time and you really need to do it as young adults. Or even as entrepreneurs, you should always be thinking about your business risk. And nobody wants to have the courage to start thinking about the what ifs, but we do, and we need to be prepared, and we need to put some time aside to take action.

Adam DeGraide:
I got to tell you. This has been probably one of my favorite interviews. I just interviewed my wife a couple of weeks back. And that was a pretty good interview. It’s actually, at the time we’re recording this, it’s coming out in like two days. So, you’ve got to check out the episode coming out this week. I actually called the episode, Did You Donald Trump These People? It’s actually pretty funny and she tells her stories. But this, Suke, has been a fantastic time for me to spend with you. It’s been a joy. And before we leave, is there…

Suke Ridler:
Thank you for having me.

Adam DeGraide:
No, it’s been great. Is there any parting advice or wisdom that you would give, or a word of encouragement, to that man or woman who is stuck? What was the one thing you’d tell them to get going?

Suke Ridler:
I think you have to look at your purpose and let your purpose drive you forward. And there are so many reasons why you can’t do things. There are so many things that clamber for your time, but it’s always getting back to what your purpose is and why you should do something. And I think if you always tap into that, you can achieve everything. And always think of things as doing it in bite sized bits, baby steps, one thing at a time, so you don’t get overwhelmed. And that’s very much what My LifeJars philosophy is about, is don’t be overwhelmed by preparing for the what ifs in life. Just do one thing at a time and you’ll get there.

Adam DeGraide:
It’s amazing advice. My mom, Suke, when I was 16 years old, told me to clean up my room. And I went into my room and it was a train wreck. Clothes everywhere, food, everything. And I was so overwhelmed. I couldn’t start. And my mother, with her wisdom, she came in and she put her arm around me, and she said, Adam, here’s what we’re going to do. And I’m going to help you start. We’re not going to look at this whole room. We’re going to take one section of this room and clean it. And we started in one corner. We moved to the next corner. We cleaned the whole room on the outside. And then, we went into under the bed at the end, which is where it gets really interesting. And we cleaned that out.

Suke Ridler:
Don’t go there.

Adam DeGraide:
And within an eight hour window, that room was clean. And it’s so true. My LifeJars, based on what you’re saying, is built to take that mess. You might look at what you haven’t done yet in your life, as far as the what ifs, and be overwhelmed. We’re going to take Susan’s advice and, Suke, Susan’s advice to take one piece at a time and get our stuff cleaned up. Suke, have you had a good time being on DVG today?

Suke Ridler:
It’s been really fun. And I must say, your mom is very wise.

Adam DeGraide:
Trust me, the women in my life, I give so much credit because people are like, Adam, how do you do all these things? I’m convinced that 90% of it came from the advice I’ve gotten from my mom, my wife, the women that I’ve come in contact in my life. And a lot of great guys, too. I’m not trying to diss on the guys. There’s a special place in my heart for my mom, Susan, and my wife, Krystle, and all the people that have influenced me. Like my favorite teacher when I was a kid was Mrs. Labeauty in second grade. I wanted to marry her. But, obviously, I was a little too young. So, I didn’t get a chance to do that. But, Hey, what are you going to do, Suke?

Adam DeGraide:
So, Suke, how can people find you? Find out more information?

Suke Ridler:
Yeah, look. It’s pretty easy. Just type in mylifejars.com. The website has a lot of valuable information. Hopefully not too confronting because some people don’t have the courage to really tackle this. So, there’s a lot of information there. You can create a free account to go and have a look inside and look at the app, and then you can purchase a gold account. So, if you’re really starting storing stuff, including video, and, as I say, everything is really protected by these two levels. So, we’ve got the encryption of a financial institution. And then, our encryption engine sits over top. So, it’s really say and secure. And we do a number of challenges to help people cope with the overwhelm. And you can find those on the website, as well.

Adam DeGraide:
Well, I got to tell you, I’m signing up for it.

Suke Ridler:
Sign up for a challenge.

Adam DeGraide:
I definitely want to be a part of this. I love the idea. My uncle Robert LaChance would be so happy that someone took an idea that he had in the back of his mind. And I’m so grateful it was you because [inaudible 00:37:25], I’m not too sure if that would’ve been the best name in the world, but My LifeJars is a fantastic name.

Adam DeGraide:
Suke, thank you so much for joining us on the David Vs. Podcast.

Suke Ridler:
Thank you, Adam.

Adam DeGraide:
You’ve been watching another amazing episode in the can. I’m your host, Adam DeGraide. Stay tuned next week. You never know what you’re going to learn. Remember, education, inspiration, activation, right here on the David Vs. Goliath podcast. Everyone have a fantastic day.